New missions every week. Real local momentum.
Every franchise location gets fresh missions every week — typically 2-4 at a time. Each one is customized with the brand's voice, creative, and guidelines so local marketing finally happens.
Host a customer appreciation event
Sponsor a trail-head clean-up with a local running club
From assigned to done — in one workflow.
Franchisee is assigned weekly missions
Each week, every location gets 2-4 fresh missions assigned by the franchisor — scoped to their market, season, and priorities.
Playbooks give direction on what to do
Franchisees don't get dropped a folder of materials. They get a step-by-step playbook telling them exactly what to do, who to contact, and how to execute.
Proof rolls up to the franchisor
Completion, photos, and outcomes flow into reporting and the network leaderboard automatically.
The pain points missions actually solve.
No more 'I never know what to do'
Franchisees stop asking corporate for ideas every quarter — the next play is always sitting in their feed, ready to go.
No more flying blind
Franchisors stop guessing whether locations are doing anything locally. Every mission and outcome flows into one view.
No more random one-off pushes
Locations get a steady weekly cadence — not a seasonal blitz they ignore until the next email reminder.
What are Missions?
The structured, weekly local plays every location can actually run — with playbooks, proof, and reporting built in.
What is a mission?
A weekly, structured local marketing play that gives every location a clear objective, a guided playbook, and a way to prove it happened. Each mission replaces the blank-page problem with one concrete thing to run this week.
Who receives missions?
Every franchise location in the network. Missions are assigned automatically each week, scoped to season, market, and the priorities the franchisor sets at the corporate level.
What's included in each mission?
A clear objective, a step-by-step playbook, brand-approved creative, customizable copy, and a points reward for completion. Everything a franchisee needs to execute is bundled into one card — nothing to dig for.
Are missions customized to our brand?
Yes. Mission templates are the starting point, and every mission is customized using your brand voice, creative system, and brand guidelines. The output never looks generic or off-brand — it feels like your franchise.
How often do missions go out?
Most networks assign 2–4 fresh missions per location per week, which adds up to 150+ per location per year. The exact cadence is set by the franchisor based on the brand's seasonal calendar and franchisee bandwidth.
How long does it take to launch a mission?
Under a minute. Franchisees open the assigned mission, get clear direction from the playbook, and start. There's no design work, no blank page, and no waiting on corporate — the next play is already ready to go.
How are missions completed?
Franchisees follow the steps in the playbook and submit lightweight proof from their phone — a photo, a screenshot, or a quick note. That submission closes the mission and feeds reporting and the leaderboard automatically.
What does corporate see?
Real-time completion rates, submitted proof, and score rollups across every market — all flowing into the network leaderboard and reporting dashboards. Franchisors stop guessing whether locations are doing anything locally.
Ready to see missions in action?
A 20-minute walkthrough, tailored to your brand. We'll show you missions running inside a real GlowLocal network — no slides, no fluff.